Call Businesses to Action in Promoting Consent

I love Twitter’s ability to hold people accountable for social justice issues.

Attn.com recently showed how beautifully Twitter can shut down rape-culture enforcing articles like the one Men’s Fitness Magazine recently published (and then removed) on “how to turn a ‘no’ into a ‘yes.’”

While the article should have never

a) been written

b) been published

Men’s Fitness Magazine at least responded fairly quickly to taking it down.

Good, yes?

Success?

Mmm, it’s a good start!

But it’s not enough.

We’ve gotten to the point where businesses are mostly willing to respond to outrage over rapey material, but the problem is that they seem to think they can just take it down, make some sort of statement about how some editor or supervisor failed to approve it properly before it went out, and then move on from there to their next mistake.

I think it’s time we started demanding more from the business world.

Whenever an advertisement, commercial, or article goes out there that supports rape culture and then gets taken down, I think we need to start demanding that a statement or article outlining the importance of consent is then sponsored by that business as a follow-up.

Men’s Fitness Magazine shouldn’t just remove the article by making an excuse and failing to apologize.

They should step up to correct whatever misperception they may have given readers about interactions with women. They should hire someone to talk about how you can respect a woman’s right to say ‘no’ and to explain what consent is and how to make sure you have it before you do something with someone.

Maybe while they’re at it, their employees can also take a class on consent.

 

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